Module · Marketing & loyalty
No marketing apps at €20 apiece: discounts, vouchers, points, popups and mailings are built in and all work with the same price and stock.
Marketing
Every feature is off by default and switched on when you want — and every discount is calculated in exactly one place, so cart, checkout, POS and assistant always show the same amount.
Sale price per variant with a period, discount codes with usage limits and automatic discount rules. Per code you choose whether shipping counts and whether the discount also applies to sale items. Minimum order value and discount field in cart and checkout.
Sold without VAT and redeemed as a payment method, not a discount — so revenue and VAT stay correct and the customer pays the remainder via Mollie. Balance page for the customer, manual issuing with your own code (that is how old Lightspeed vouchers come along), blocking and balance adjustments with a log.
Points on every paid order — store and POS — based on the product lines. Redeem as a discount with a maximum percentage, balance and minimum. Corrections on cancellation and credit note are automatic.
Popups for newsletter, welcome discount or announcement: after seconds, on scroll or on exit; never on cart or checkout. A subscriber receives a unique one-time code by e-mail, never on screen. Export subscribers as CSV.
One reminder per abandoned cart, only to addresses you were given, with a restore link and unsubscribe — skipped if an order followed anyway. "E-mail me when back in stock" per variant, sent as soon as stock returns.
Product bundles with automatic discount once everything is in the cart, top lists, tabs with bestsellers from real orders, a countdown for a promotion and banners with text and button — as building blocks on the homepage.
"E-mail everyone who bought a raincoat in the past six months about the new collection." Marvin prepares the draft; consent rules decide who gets it (buyers only about similar products, accounts only with newsletter opt-in), every e-mail has an unsubscribe link and sending requires a typed confirmation.
Banners and main categories per audience (gender, age), product lists filtered on size, and an assistant that uses the profile when the customer wants it — without you storing anything.
How it works
Sale, code, rule, bundle or gift card.
Period, conditions, on sale items or not.
Popup, countdown on the homepage or a mailing via Marvin.
Discount usage and revenue per promotion via the dashboard or a question to Marvin.
| Feature | Uvoria | Traditional platform |
|---|---|---|
| Gift cards with balance and POS | Built in | App +€20/mo |
| Loyalty points | Built in | App +€30/mo |
| Popups with a unique code | Built in | App +€15/mo |
| Abandoned cart | Built in | App +€15/mo |
| Mailing with consent checks | Via Marvin | Mail tool + export |